[Photo courtesy of DRI / Flickr]Recently,
Ofcom [a.k.a. Office of Communications, the UK's equivalent of the FCC, or so] released an extensive study about media consumption -- the lion's share pertains to radio.
While there are many interesting things to be found, including the adaptation rates of digital broadcasting in the UK, there is one thing that the BBC
chose to highlight: "Young drive 'radical media shift.'"
We knew that, but another report full of relevant data is something to get excited about. I hope to digest it, and offer up some salient points soon.
Link to the
293-page [!]
Ofcom full report, and to the76 page
radio-only portion.
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