Content giants Yahoo and the BBC have
just inked a deal where Yahoo will get 30 BBC news clips each day to be placed on their portal. This is no groundbreaking endeavor, as they have made similar arrangements in the past.
What this again points out is that even if your content is King, it can only be King to those who have a chance to see it.
The other way is to do it like CNBC.com, with a
full re-launch. They are doing it completely on their own, without external placement on a mega-portal like Yahoo. To get the real goodies [more live streams, plus ad-free content], viewers must cough up a relatively steep $9.95/month.
CNN's online video offering, Pipeline, splits the options, by housing free material on their site, and through Yahoo, as well as charging a [smaller] premium for the premium goodies. We looked at that
in October.
It will be interesting to see which approach works best for these major players, all with different strengths. It is different ways of getting that King, content, in front of the viewer.
.
Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation....
Old-fashioned readability scores and indices don't account for some of the most critical elements of online content presentation. Avo...
C ampaigns and other short-term online efforts can easily spoil o nline navigation and the user experience. Dismissing familiar cues to c...
Format matters. As a record collector and content strategist, I say that with passion. But it's not the most important concern. Conte...
Content devices, platforms, and delivery are becoming more complex. Our approach to these changes must retain a strong editorial approach...
No comments:
Post a Comment